Our department is responsible for developing our Products and Services.

We manage our core product assortment and core supply base to create best-in-class experiences in print and on cromwell.co.uk.

We do this by answering 3 questions:

• What products should we sell?
• How do we organise, and present products to show the value of the assortment?
• What information do customers need to choose efficiently and with confidence?

Key departmental activities include product selection via Range Reviews, Merchandising and Price optimisation whilst managing over 500,000 SKUs.